Website Design and Development
You deserve a custom website. We are an experienced Phoenix website design and development firm. Put us to work for you and discover why more than 90% of our new business comes from client referrals – the highest possible endorsement. Our approach to responsive website design and development is a collaborative process. While there are many intricate programming steps, the project flow is typically:
Website Design and Development
Strategy & Planning
The planning phase is a critical step to your end result. It’s in this phase that we define exactly what you want to achieve and who you want to reach. Some of the items we think about are:
- Traffic / Sales Goals
- Target Demographic
- Your Competitors
- Analysis of existing site (if available)
- Navigation and Structure
- eCommerce Capabilities
- Information Capture
- Lead Generation / Lead Management
Once we know where we want to go, who we want to reach and how we’re going to get there, our graphic design team will prepare custom designs for your consideration. Using your elements like your logo, brochures or other collateral, and your corporate style guides, we’ll develop concepts that reflect your brand, position and message seamlessly.
Website Template/Theme Development
Once you’ve approved the conceptual web design(s), we’ll develop the template(s) or themes for the site. Your site’s going to be developed using the most current technologies available to ensure cross-browser/cross-platform compatibility and portability. We’ll also make sure that the optimized directory structure is search engine friendly and we’ll create the pages.
Content and Initial Search Engine Optimization (SEO)
“Content is king”. That’s not only what the search engines are looking for, that’s what your viewers expect! In order for your customers to find you organically, your content must contain the key phrases they are searching for. We kick-off this phase with an in-depth analysis of key phrases to make sure your content is optimized. We’ll also code additional features and functions such as a subscriber magnet for email marketing, social media integration and analytics.
We can work with you to develop the content from existing materials like brochures, your existing site or other marketing materials, or we can help you write it from scratch.
Test, Test, Test Again and then Test Some More
If it doesn’t work, it doesn’t matter. We’ll make sure your site works the way it is supposed to… every time. We subject our designs to rigorous testing such as load tests, load times, graphical compression, page threshold, device/platform/browser compatibility (6 browsers) and we’ll make sure that our code is 100% compliant.
Final Review, Approval and Launch
When we introduce you to your fully-functional site, our goal is to exceed your expectations. While you’ll always have access to your site during development, we’ll review the completed site in its entirety with you to make sure all the Ts have been crossed and all the Is have been dotted. This allows us to make any last minute tweaks and when you’re thrilled, you say the word and we push the button and go LIVE.
Post-Launch Support and Follow-up
Your success is our success. For the first 90 days, your project manager will routinely check the site to ensure that everything is always functioning at 100%. After that, it’s completely up to you how involved we are – but know that we’re just an email or a phone call away. Let’s get to work!
Though we’ve done several website design and development projects for international clients, we have first-hand knowledge of Arizona; after all, we call Arizona home. Scottsdale website design, Mesa website design, Phoenix website design and development, or any other city in Arizona – it’s what we do.