User experience design has become a buzzword in today’s digital arena.
When we think of UX, we think often of UI, and it is true that an interface has a lot to do with the way that your end-users interact with your website. However, user experience design is a process that encompasses a global, user-centric design-thinking strategy.
When we say we live to create breathtaking user experiences, what we really mean is that we factor in a user’s emotional experience using psychology, sociology, design theory, and so much more. When we analyze user experience, what we do is put every interaction a user has with your website to the test.
We drill down deep into this process so that things like conversion optimization, buyer journey mapping, and customer loyalty aren’t just afterthoughts. They’re part of the entire strategy we implement during the planning stage of your project.
For example: if your website isn’t designed with mobile devices in mind, you’re missing an opportunity to reach a huge part of your audience. In fact, it’s now an important part of the industry standard: web design has gone from simply mobile responsive to mobile first. We factor these considerations into your site architecture, your design concepts, and your final project launch.
In this way, we truly craft the experience to give your brand a voice.