Phoenix Internet marketing, digital marketing or online marketing refers to advertising and marketing efforts that use the web and email to drive sales via eCommerce, or sales leads from your website or email campaigns.
Phoenix Internet Marketing
There are a lot of terms currently being used to describe and quantify advertising on the Internet. You may have seen a few of these
- Inbound Marketing
- Content Marketing
- Internet Marketing
- Digital Marketing
- Web-Based Advertising
- Online Outreach
- Internet Campaigning
It comes down to any efforts on the Internet designed and developed to bring you more business. A list of common online efforts that are used (and did we mention that we provide) is:
- Website Development – This is #1 if you want to be effective in your online marketing efforts.
- Business Directories or Business Citations – How can you expect anyone to find you if you don’t put your information out on the web. Consistency and reach are critical in this arena.
- Social Media Management – This comes in many flavors and takes a true professional to be effective.
- SEO (Search Engine Optimization) – If your website does not show up in a search engine, how is anyone going to find you? Includes: Link Building, Blog Posts, on-page optimization, etc.
- PPC (Pay Per Click Advertising) – The ads that run on Google, Yahoo, Bing, Facebook, etc. are normally paid for every time somebody clicks on them. This is the quickest way to generate calls, leads or sales, however it can be very expensive, so make sure it is done properly or you will waste a lot of money. We include landing page optimization and call tracking with our campaigns.
- Retargeting – This is a way to bring a person who has visited your page or your PPC ads back to your website for a second chance to make a purchase.
- Email Marketing or Direct Response Marketing – Email campaigns are still a viable way of producing results. Just make sure you play fair and obey the laws.
- Analysis – Evaluate results, make adjustments and monitor.
What makes us better than other Phoenix Internet marketing firms/agencies?
We’re a Certified Google Partner
Google Partners is a program designed for online marketers, web professionals and agencies that help business within the wonderful world of online & digital marketing. There are several reasons why you should look for and hire a Google Partner like eCreations. When eCreations was accepted as a Certified Google Partner, we became part of a very elite group of professionals who can call themselves a Google Partner in Phoenix, Arizona.
We strategically target your desired audience
Everything on the Internet touches and interacts with everything else. Therefore, reach and consistency are very important. We construct an all-encompassing plan that covers all facets of the web and then we strategically role it out in phases according to your budget and timeframe. eCreations takes the time to fully understand your goals, marketing and sales objectives so that we can represent your brand accurately and target the desired customer base. eCreations works closely with you in synchronizing all aspects of your full marketing plan so that it’s a seamless coordinated effort. We come to understand your potential customers buying patterns and what influences their buying decisions and then we structure your campaign to address those opportunities. Our digital marketing campaigns are customer-centric which provides the most efficient platform for conversions. These campaigns target the benefit to the customer and measures results. Phoenix Internet marketing at is best is eCreations.
eCreations promotes Value
Your future customers are being pulled in every direction and have learned to ignore most daily attempts of advertising. Just like the number of TV channels has gone from 4 to 400, there are so many more options for people to find information and they are all struggling to grab your attention. The truly successful marketing approach is to provide value added material that people will find useful and educational. This cuts through the noise and begins a trusted relationship through expertise and communicates your value proposition more effectively.
We build your online network
Back in the “old days” all you needed was your business name in the yellow pages. Now there are hundreds of places online where you need your business information and they all have some value. We create a consistent message and cover the Internet with that messaging and information so that you can be found and Google can regard your business as more relevant than your competition. We facilitate platforms like Linkedin, Facebook, Twitter and more to project your branding and message as effectively as possible. Demographic targeting is essential to get the most from your marketing budget and we are experienced at that process. Your inbound marketing campaign will begin to establish value through providing relevant information and material that the end user wants. When we incorporate direct response marketing, webinars and retargeting you will see the measurable results.
Consistent campaign enhancement assures progress
Now that you have provided value to your target audience it is time to review, evaluate and modify the campaign to optimize performance. We will monitor all the campaign variables to insure that your ROI is maximized. Our process includes evaluating the click through rate, monitoring user behavior, evaluating conversion rates, A-B testing and many other factors. All of this information is reviewed with you to make sure it meets with your goals and objectives. In summary eCreations is your best choice for Internet marketing Phoenix.
If you need a Phoenix Internet marketing partner that listens to your goals and can work with you to accurately guide you on a path to online success; you’ve found it. Along with the other Phoenix web services we offer, our digital marketing strategies provide Phoenix businesses with measurable results. Whether you’re selling products or services online, you want your phone to ring more, or you consider a conversion to be a sales lead from on online form, our Internet marketing services will position your brand where it needs to be. Let’s get started – get in touch with us today.
The Top 7 Online Marketing Trends
An interesting article published on forbes.com states that changes and advancements in the digital / Internet marketing field are accelerating, and it can be hard for the casual observer to keep up.
Our Approach to Phoenix Internet Marketing
We’re a little different than most Internet marketing agencies. We don’t have “packages” that we force you into. We want to become your Internet marketing partner, so we evaluate where you are currently and we help you define and realize your digital marketing goals. We’ll give you a customized road map with a detailed sequence of events that will get you to your online marketing goals. Regardless of the industry you’re in, we’ll work with you and your budget to maximize results. The only decision you need to make is how fast you’d like to get there. Generally speaking, we recommend:
- On-page / On-site SEO (search engine optimization)
- Business Citations – focusing on the top performers: Google business listing, Yelp, Yellow pages, and Facebook.
- Set up and begin a small social campaign: Post once a week on Facebook, Pinterest, Twitter, Google+, etc.
- Pay per click campaigns: Budget and platform determined by industry, goals, and of course budget.
- Off page SEO campaign: Again, determined by budget and industry.