Elements of a Good Website

all killer.  no filler.

There is only ONE element of a great website – To create the best possible experience for the targeted visitor. Period.

How do we do that?

  • Planning
    • Define and understand the targeted demographic
    • Ensure that the goals remain the catalyst of the site
    • Optimized directory structure
    • Optimized and relevant content (including images)
    • Search Engine Optimization (SEO)
  • Aesthetics
    • Single Branding message
    • Easy on the eyes
    • Prequalification
      • Touchy Feely = warm and cozy
      • Hi-End Real Estate / Travel = feeling of “I need to be there”
      • Sales and Marketing Services = show results and relay to the viewer why they need your services
  • Navigation
    • Relevant
    • Easy to use and always in front
  • Making the site “sticky”
    • “Sufficiently vague” to encourage multiple Pageviews
  • Engaging
    • Lead Gen and Requests
    • Online Chat and Support
    • Make the experience a memorable one and encourage bookmarking/sharing
  • Test the site for multiple variables
    • Browser
    • Operating System
    • Device
    • If it doesn’t work – it doesn’t matter.
  • Keep it “fresh”
    • Update content regularly
    • Adjust SEO efforts
    • Scheduled Evolution
  • Ask the “Website Quality Questions
  • Repeat