Category: SEO

Is SEO worth my time and money?

Is SEO worth my time and money? It’s a confusing topic with the tangibility of a voodoo spell.  What does it take to really make it worth the effort? We use search engines to find what we want on the Internet, so the common perception is that our product or service needs to be found […]

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Is buying reviews an ethical business practice?

As soon as you throw around words like “Ethical”, I get ready for a lecture on morality and religion.   That is not the intent of this article. However, I will provide you with a sliding scale and you can impose your own sense of ethics and morality to determine which end of that scale […]

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Google Preps for Algorithm Change

Google Algorithm Change: website owners should consider mobile. Recently, Google basically sent a shot across everyone’s bow for mobile-friendly adoption, and it’s going to have an impact on organic search results, just as their recent major algorithm updates, including “Penguin” and “Panda.” “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. […]

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