Category: Learning Center

Search Engine Glossary

The world of search engine optimization is jargon heavy, and SEO professionals often have to take a step back when speaking with prospective or current clients because we are immersed in the “language” of SEO. The list below has some of the more common optimization terms used on a daily basis. Note that SEO terms […]

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How Do I Write a Website Scope Requirements Document?

Sometimes when we get calls, the (soon-to-be) client comes to us only with their idea, but not much of anything else.  We often suggest to them that they put together a “website scope requirements document”.  This way, if they wanted to shop around (not sure why they would do that), every web development company would have […]

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Phoenix Web Design Company Comparison

We receive requests for web design on a daily basis. A lot of times, we’re one of many web companies in Phoenix that the client has or intends to contact. This is awesome! We want our clients to make an educated decision about their online presence . The curiosity was killing us. We had to […]

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View Email Headers

Email headers contain tracking information for an individual email, detailing the path and “hops” it took as it went from one computer to another. To find out how to view the full email headers, please select your webmail provider or email client below for complete instructions. Email Client: Apple Mail Open Apple Mail. Click on […]

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Elements of a Good Website

There is only ONE element of a great website – To create the best possible experience for the targeted visitor. Period. How do we do that? Planning Define and understand the targeted demographic Ensure that the goals remain the catalyst of the site Optimized directory structure Optimized and relevant content (including images) Search Engine Optimization […]

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Analyzing Google Analytics

Google Analytics is a free product available from Google and (provided your site has the proper Analytics tracking code installed), keeps track of web traffic in great detail, including an option for “Real-Time” data (still in BETA). Components of Google Analytics When you log into Google Analytics, you’re typically shown your “dashboard” which includes a chart […]

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META Information

The “meta-keywords” tag:  While some search engines rely on it, Google ignores it. Still spend time on writing relevant keywords, but try to keep the specific to that page. Duplicate content (on the page) or in the “head” of the document will have negative impact on SEO. The “meta-description” tag: A necessity for SEO if […]

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Assessing the Quality of a Web Page or Article

Below are some questions that one could use to assess the “quality” of a page or an article. Would you trust the information presented in this article? Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? Does the site have duplicate, overlapping, or […]

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SEO Quick Facts

70% of the links search users click on are organic. 70-80% of users ignore the paid ads, focusing on the organic results. 75% of users never scroll past the first page of search results. Search and e-mail are the top two Internet activities. Companies that blog have 434% more indexed pages. And companies with more […]

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What’s New With SEO?

Before discussing “What’s New”, we need to understand “What Is” What is SEO? In English… SEO (Search Engine Optimization) is the process of improving the visibility of your site or page in search engines in natural (“organic” or “algorithmic”) search results. How does SEO work? When someone goes to a search engine, such as Google, […]

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